OUR ROOTS

My name is Mario Vidovic and I was born in Bosnia, but moved to Vancouver, WA at a very young age with my family. We came here as refugees, escaping a war in Bosnia. I feel very privileged to be living in America and very blessed that my family and I were given the opportunity to come to this great country.

Moving to a new country at a young age, I didn’t know what to expect. I quickly used fishing as an outlet to meet other kids. My father would take me and my brother’s trout fishing and it quickly became a passion. All I wanted to do was go fishing with my brothers and father. Fast forward 15 years, and here I am, still as passionate as ever about fishing.

Over the years, I began to fish for other species here in the Pacific North West. Steelhead fishing quickly became my favorite. Bobber and jig fishing, for me, is by far the most exciting. Watching the bobber go down, I get a funny feeling in my stomach, but when I feel that first tug, adrenaline takes over and at that point it becomes a dance with the fish.

Every season for the past few years, there have been patterns and color combinations that have dominated fishing for me. Every once in a while you will run across a color combination that quickly becomes your new favorite. I have found what works for me but every season I end up adding new jigs to my arsenal. Tying my own jigs gives me the confidence to know that if there is a fish in a hole or behind a rock, I know that my jigs will quickly get that fish twirling and rolling in the air. I want to give you that same confidence when you fish Upper West Jigs.

Take a look around the website and don’t hesitate to contact me if you have any questions or suggestions. I know that fishing equipment and tackle is expensive and quickly adds up, that’s why I want to offer you some of the best prices around. I do make custom colors, so if you have an idea or a jig pattern that works well for you, just let me know and we can come up with something together.

Tight lines and happy shopping!